“Of course, one can’t think about the song without its accompanying video, one of the last great hard rock videos that you could see in heavy rotation on MTV prior to the channel phasing out most of their more eclectic music video programming, leaving only the TRL sanctioned pop fare. Mark Romanek’s always striking visuals and unusual approach to giving it a raw look (the director reportedly dragged the film strips around a parking lot to scratch them up) made the video just as iconic as the music. Indeed, Reznor himself has said the video made the song sound better to him.
Goertz’s take, which she co-directed with cinematographer Elle Schneider (Woodlands Dark and Days Bewitched, That Guy Dick Miller), pays homage to Romanek’s iconic clip in ways both overt (yes, there’s a “Scene Missing” card!) and subtle. But unlike the rather experimental original, this one tells a comparatively straightforward story of a woman being sucked from her normal but lonely bedroom into a hellscape that should look familiar to anyone who has seen the original, only to escape from it stronger than when she went in.”
Read more at Fangoria